BANGALORE, INDIA: Lenovo India, a provider in IT products has announced the appointment of K. Ramakrishnan as country manager, Marketing.

Ramakrishnan would be responsible for the management and development of the Lenovo brand, and overseeing the marketing strategy for Lenovo's product line-up across enterprise, consumer and small-medium business segments in India, said a press release.

"We are pleased to have Ramakrishnan head our brand and marketing efforts and join Lenovo's leadership team in India. His skills in conceptualizing long-term strategy, innovation management, brand development, and rich experience of customer-focused communication will aid the growth of a young brand such as Lenovo", said Amar Babu, managing director, Lenovo India.

Ramakrishnan joins Lenovo with a rich experience of more than 16 years in consumer marketing, product/ brand management, sales and strategy development in diverse sectors such as automobiles, FMCG, services and consumer durables.

Prior to this he was associated with TVS Motor Co. as general manager – Marketing. He has worked with TTK Services Limited, Tata Tea Limited and TTK Prestige Limited.

Ramakrishnan holds an MBA degree from the Bharathidasan Institute of Management, Tiruchirapalli and a B.Tech. degree in Chemical Engineering from Anna University, Chennai, the release added.