IMI acquires dx3 - CIOL News Reports

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IMI acquires dx3

To power the mobile and online digital marketing initiatives of major brands, publishers and retailers across Europe

Thursday, November 13, 2008

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BANGALORE, INDIA: IMI, India-headquartered provider of mobile value added services for content providers, mobile operators and media agencies, today announced its acquisition of dx3, the London-based digital content delivery services provider that pioneered the first legal digital music downloads in Europe.

IMI's acquisition of dx3 is the first step in an aggressive European expansion plan designed to establish the company as one of the largest managed service providers for digital content and converged value added services in the region, said a press release.

The acquisition would combine IMI's experience in the mobile sector, where it already enables 80 operator deployments globally to drive profitable new revenue streams, with dx3's expertise in the web domain.

The arrangement would bring the combined services of the enlarged group under the IMI brand and see its carrier-grade DaVinci platform used as part of a managed service offering to power the mobile and online digital marketing initiatives of major brands, publishers and retailers across Europe, it added.

Vishwanath Alluri, CEO and founder of IMI said: "This is the first strategic acquisition in an aggressive European expansion. We see two key growth areas emerging. Firstly, converged media campaigns that use both mobile and online platforms."

"Secondly, 'off deck', direct to consumer mobile and fixed line operator promotions, working with big name brands to offer innovative offers and marketing inducements to their subscriber base," he added.

Anu Shah, formerly executive director dx3 who now heads up IMI Europe said, "The acquisition by IMI gives us fantastic access to a converged online and mobile platform that can glue together growing areas of the market such as digital music, social networking, advertising, user generated content and subscription services."

He added that the partners would believe in offering the products under a managed service model that offers the best risk / return profile for the clients as evidenced by the growth over the last year.

The acquisition would come in to effect immediately and increase IMI's headcount to more than 380 around the world, the release added.

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