NEW DELHI, INDIA: TATA DOCOMO, the GSM brand of Tata Teleservices Limited, today announced the commercial launch of its operations in Karnataka, just a few days after it announced its launch in Tamil Nadu, Kerala and Orissa.

The company’s next Gen GSM service started by TTSL managing director Anil Sardana announcing a novel “Pay-for-what-you-use” model, with a pulse of one second, and a pricing of 1 paisa per second, said a press release.

 TATA DOCOMO’s pan-India service rollout would be completed this year, with the entire South India set to go going ‘live’ next week.

In a message at the launch press conference, Ratan Tata, chairman, Tata Sons, said: “The value proposition offered by Tata-DOCOMO is a unique and revolutionary idea which symbolizes the spirit of innovation and inventive genius.”

He added this launch is truly a moment of triumph for the consumer. The launch of pay-per-use, per-second concept offered by Tata-DOCOMO would create a paradigm shift in the overall telecom experience for the customer and provide a service that is refreshingly different.

NTT DOCOMO is acknowledged as the global leader in 3G technology and respected worldwide for its futuristic product innovations.

“We are focusing strongly on network superiority, coverage and service offerings. Our presence in 427 towns and 2,642 villages makes our network footprint the largest among all telecom operators in Karnataka, at the time of launch. We have already made large investments in the Circle, and further expansion this year itself is on the anvil,” Yatish Mehrotra, TATA DOCOMO’s Hub-head for South India, said.

He added that TATA DOCOMO would unveil a portfolio of Value-Added Services that would reinvent mobile telephony in India, with products and services like Free Voicemail, Timed SMS Service, Free Missed Call Alerts, Call-me Tunes, etc—all of them customized to liberate and refresh our subscribers. ©CyberMedia News