VeriSign helps Shaadi.com build customer confidence

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VeriSign helps Shaadi.com build customer confidence

Deploys VeriSign Extended Validation Secure Sockets Layer certificates to build trust and confidence with customers

Thursday, June 11, 2009

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NEW DELHI, INDIA: VeriSign Inc., a provider in Internet infrastructure services for the networked world, today announced that matrimonial service portal Shaadi.com has deployed VeriSign Extended Validation (EV) Secure Sockets Layer (SSL) certificates to build trust and confidence with customers.

Facilitated by VeriSign's platinum partner reseller, Adweb Technologies, Shaadi.com has joined the growing worldwide community of sites using VeriSign EV SSL Certificates to assure their customers of a safer online experience, said a press release.

"Shaadi.com has always been a trusted website amongst Indians across the world; millions have matched successfully on the site. However, we believe in constantly evolving and want to provide our customers with the best user experience in an environment in which they feel secure and protected," said Gourav Rakshit, business head, Shaadi.com.

He added that there is critical information that people put up on their site, and it should be done without the fear of personal information falling into wrong hands. Shaadi.com is constantly working towards making customers feel more secure and improve their engagement with the site.

An EV SSL Certificate displays easily understood visual cues in EV-enabled high-security browsers to provide tangible assurances of a Web site's authenticity, said the release.

The browser address bar turns green and a new field appears to the right of the URL. This field contains the name of the organization that owns the site as well as the security provider that issued the certificate, such as VeriSign.

"Just as marriages are built on trust, so are everyday business transactions," said Shekhar Kirani, vice president, VeriSign India.

He added that when organizations shows the green address bar, their end-users know they are on the site they intended to be on. And when it comes to online transactions, trust is everything, and the adoption of VeriSign EV SSL helps to preserve that trust.

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